EN: These are just back-of-the-envelope calculations, but if, let's say, 10 percent of those 125,000 households use this brand, and "household" is defined by the census as having four persons in it, we're talking about 50,000 people.
ES: Estas son sólo conjeturas preliminares. Pero si, digamos que el 10 % de esas 125,000 famillas usara esta marca y familia está definida por el censo como 4 personas viviendo juntas estamos hablando de 50,000 personas.