bloom is off the rose

Language: en

Meaning: (idiomatic)The person, object, or situation identified in thecontexthas lost itsnovelty,freshness,appeal, oracceptability.Synonym:bloom is off the peach1921,John Galsworthy, chapter 9, inThe Forsyte Saga, Part III:The matter was clear as daylight, and would be disposed of in half an hour or so; but during that half-hour he, Soames, would go down to hell; and after that half-hour all bearers of the Forsyte name would feelthe bloom was off the rose.1990April 8, Sheila Rule, “The World: Quite Enough of Thatcher, or Just a Cyclical Setback?”, inNew York Times, retrieved8 January 2012:"Thatcher's style, her arrogance, her kind of assertiveness, have suddenly gone out of fashion," said Ralph Miliband. . . . Outside of Britain, too,the bloom is off the rose. Mrs. Thatcher had a warm relationship with President Ronald Reagan, but her standing with President Bush is less certain.2007February 15, Barbara Kiviat, “10 Questions for Carl Icahn”, inTime:The bloom is off the roseconcerning the imperial CEO. Finally shareholders are becoming incensed by these reprehensible bonuses and severance packages.; (idiomatic,business,economics)Business is not going well for a particular identifiedfirmorindustry, or theoveralleconomyhas taken adownturn.1987March 11, Peter J. Boyer, “Shop-at-Home Program Fails to Show and Tell”, inNew York Times, retrieved8 January 2012:"I would say thatthe bloom is off the rosea little bit, yes," said the senior vice president of video retailing for Lorimar Telepictures, Peter Temple, speaking of the home-shopping phenomenon.2000February 14, Margaret Popper, “Venture Capitalist Michael Frank: "The Cost of Playing Poker Has Simply Gone Up"”, inBusinessweek, retrieved8 January 2012:"I think that for general advertising,the bloom is off the rose. That is a declining revenue model."

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