bury the lead

1.
United StatesUnited KingdomInternationaljournalisminformal
- To place or treat the most important, newsworthy, or attention‑grabbing information so far into a report or account that it is obscured or overlooked.
- To fail to mention or emphasize the principal fact or point at the outset, thereby reducing its perceived significance.
2.
United StatesUnited KingdomInternationalinformalcolloquial
- To conceal, downplay, or delay revealing a key fact or detail in speech or writing, whether intentionally or through poor organization, so that it attracts less attention than it should.

Examples: