drum up

Language: en

Meaning: (idiomatic)Togenerateorencourage; tocampaignfor.The candidate gave speeches, shook hands, and kissed babies in an effort todrum upsupport before the election.2012, Andrew Martin,Underground Overground: A passenger's history of the Tube, Profile Books,→ISBN, page73:From 1910, todrum upcustom, theMetropolitanwould operate a luxury Pullman service from Verney Junction toAldgate.2013May 25, “No hiding place”, inThe Economist‎[1], volume407, number8837, page74:In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%. That means about $165 billion was spent not ondrumming upbusiness, but on annoying people, creating landfill and cluttering spam filters.; (transitive,UK,slang)To prepare food or drink with improvised implements, e.g. while camping; especially, to make tea in something other than a tea kettle.

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