miss the mark

Language: en

Meaning: (literally)Of aprojectile, to fail to hit thetarget.; (figuratively)To fail to achieve the intended result.The party's manifestomissed the markand failed to attract people's attention.2024May 9, Emma Roth, quoting Tor Myhren, “Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’”, inThe Verge‎[1]:In a statement provided toAd Age, Tor Myhren, Apple’s vice president of marketing, said the company “missed the mark.”

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