Language: en
Meaning: (originally chieflyCanada,US,idiomatic)Acurrentprevailingsituationwhich hasemergedrecently, thatdiffersdramaticallyfrom thepreviousone and isexpectedtoremain.[from 1920s]Thenew normalfor this country is simply to survive economically.1922August, B. H. Hibbard, “Effect of Change of Price of Produce on Intensity of Cultivation”, inThe Quarterly Journal of Economics, volume XXXVI, number 4, Cambridge, Mass.:Harvard University Press; London:Humphrey Milford,Oxford University Press,→ISSN,→OCLC,page659:However, the abnormal condition may last for a few years, and the tendency to return to the former balance may never be more than partially realized. That is to say, the abnormal situation may persist until it becomes anew normal.This is the earliest occurrence of the term recorded by theOxford English Dictionary.1949December 14, George H. Coppers (witness), “Statement of George H. Coppers, President, National Biscuit Co.; Accompanied by George A. Mitchell, Vice President, and E. W. Barto, General Counsel”, inUtilization of Farm Crops: Price Spreads: Hearings before a Subcommittee of theCommittee on Agriculture and Forestry,United States Senate, Eighty-firstCongress, First Session[…], Washington, D.C.:United States Government Printing Office, published1950,→OCLC,page1107:Well, it is a fact that in most of the food businesses your sales have increased very greatly in the past few years. Whether this is a permanent new level, and whether we are some day going back to what we call a normal level or did call a normal level, I do not know. Maybe this is anew normaland, of course, there is a lag between the time farm products go down, and the time that a processed food product goes down, and the length of that time lag is dependent upon the complexity of the processes through which the basic commodity goes, until it reaches the form in which it gets to the consumer.1954February 26, Thomas G. Walters (witness), “Statement of Thomas G. Walters, Operations Director, Government Employees’ Council”, inFringe Benefits for Federal Employees: Hearings before theCommittee on Post Office and Civil Service,United States Senate, Eighty-thirdCongress, Second Session on S. 2665[…], Washington, D.C.:United States Government Printing Office,→OCLC,page105:Clothing styles lead us quickest intonew normalsand out of old ones, as we can see quite readily by looking over the pictures in old magazines and books.1966June 2,Robert A[nson] Heinlein, chapter 14, inThe Moon Is a Harsh Mistress, New York, N.Y.:G[eorge] P[almer] Putnam’s Sons,→OCLC, book 2 (A Rabble in Arms), page152:I hope you will comply willingly; it will speed the day when I can bow out and life can get back to normal—anew normal, free of the Authority, free of guards, free of troops stationed on us, free of passports and searches and arbitrary arrests.2000, Sheryl Gurrentz, “Section 3: Dealing with Physical Changes”, inThe Guilt-free Guide to Your New Life As a Mom: Practical Ways to Take Care of Yourself, Your Life & Your Baby—All at the Same Time, Glendale, Calif.: Perspective Publishing,→ISBN,page35:After nine months of pregnancy, I'm sure you're ready to call your body your own and return to normal. The truth is, you probably won't feel "normal" for a while, especially if you're nursing. Even then, yournew normalmay turn out to be somewhat different from your old normal.[…]Your body deserves time and attention during the weeks and months after your baby's birth so it can create thenew normalas quickly and comfortably as possible.2007January 30,James Kanter,Andrew C. Revkin, “World scientists near consensus on warming”, inThe New York Times[1], New York, N.Y.:The New York Times Company,→ISSN,→OCLC, archived fromthe originalon22 November 2022:But scientists involved in the effort warned that squabbling among teams and government representatives from more than 100 countries – over how to portray the probable amount of sea-level rise during the 21st century – could distract from the basic finding that a warming world will be one in which shrinking coastlines are thenew normalfor centuries to come.2018, Alan J. Singer, “Politics of Historical Memory”, inNew York’s Grand Emancipation Jubilee: Essays on Slavery, Resistance, Abolition, Teaching, and Historical Memory, Albany, N.Y.:State University of New York Press,→ISBN,page165:The exhibit concluded with the statement about what the modern world owes to the Age of Revolution. It claims that the Age of Revolution “created several ‘new normals’,” among them that “slavery was fundamentally inhuman and had to be abolished”;[…]But of course, these were not “normals” for much of the nineteenth and twentieth centuries and are still not “normals” in much of the world today.2018,Xi Jinping, “The New Normal: How to Respond and Adapt”, in[anonymous], transl.,The Governance of China, volume II, Beijing:Foreign Languages Press,→ISBN, section I,page261:How should we respond to thenew normal? China's economic development is now in thenew normal. This conclusion is drawn from analyzing the world economic cycle, China's development stage, and the interaction between the two. This conclusion has been widely recognized by the rest of the world. According to the IMF [International Monetary Fund], China's economic development is in thenew normal, so is global economic development.Excerpts from a speech delivered in Mandarin at the Central Conference on Economic Work, 18 December 2015.2020,Kim Stanley Robinson, chapter6, inThe Ministry for the Future, London:Little, Brown Book Group,→ISBN:For a while, therefore, it looked like the great heat wave would be like mass shootings in the United States—mourned by all, deplored by all, and then immediately forgotten or superseded by the next one, until they came in a daily drumbeat and became thenew normal.2021March 23, Nicholas Bogel-Burroughs, Jenny Gross, “Suspect charged with 10 counts of murder in Boulder, Colo., shooting”, inThe New York Times[2], New York, N.Y.:The New York Times Company,→ISSN,→OCLC, archived fromthe originalon23 December 2022:RepresentativeJoe Neguseof Colorado said mass shootings could not be the "new normal."2022February 1, Damian Carrington, “Extreme heat in oceans ‘passed point of no return’ in 2014”, inKatharine Viner, editor,The Guardian[3], London:Guardian News & Media,→ISSN,→OCLC, archived fromthe originalon30 January 2023:Extreme heat in the world's oceans passed the "point of no return" in 2014 and has become thenew normal, according to research.2022November 16, Philip Haigh, “Network news: TPE under fire over ‘unacceptable’ cancellations”, inRail, number970, Peterborough, Cambridgeshire:Bauer Media,→ISSN,→OCLC, page 6:It's becoming thenew normalon a network with far too many trains being cancelled, and too many cancelled at short notice causing chaos for commuters and local communities.; (euphemistic)TheCOVID-19pandemicand associated social changes.2021, Jasiah et al., “Application of Learning Using Online Media During theNew Normal”, inJournal of Physics Conference Series[4]:The achievement of learning outcomes in online learning in theNew NormalEra was not significant because there were still challenges faced by educators.2021October 30, K. S Ahluwalia, LORD INDARJIT SINGH CBE, Dr Rajan Samuel, Harpreet Ahluwalia, Rev Thomas George, Gurpreet Singh Kapoor, Vighnesh Jha, Gunjandeep Singh, Prasanna Kkumar, CK VISWANATH, BHAVESH JHA,Leadership in theNew Normal, TDW Productions & Publishing,→ISBN, page11:What are the challenges and expectations from leadership in thenew normal?2021November 9, Steve Giblin, Jon Land,Walking in Mud: A Navy SEAL’s 10 Rules for Surviving the New Normal, Post Hill Press,→ISBN:At its base level, life is about getting from point A to point B, a simplicity we took for granted until theNew Normalstripped it from us.2022May 5, Andrew E. P. Mitchell, Chris Keyworth, Eduardo Salas, Federica Galli, Elena Vegni,Coronavirus Disease (COVID-19): The Mental Health, Resilience, and Communication Resources for the Short- and Long-term Challenges Faced by Healthcare Workers, Frontiers Media SA,→ISBN, page110:"This is such a needed and appreciated space at this time. It would be great if something similar could remain when thisnew normalis over."2024, Jasiah et al., “How Has Travel Behavior Changed After theNew Normal”, inTourist Behaviour and the New Normal, Volume 1[5]:To fill the gap, this chapter interrogates the palpable shifts accelerated in thenew normalaffecting travel and travel behaviors.
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