on-brand | Idiomator

Meaning: (marketing)Serving the public image which a company seeks to associate with its product.The use of red and yellow is veryon-brandfor McDonald's.2010December 15, David A. Aaker,Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons:"The Zipcar Low-Car Diet, a veryon-brandpromotion that gets people to blog about giving up their cars, fits the lifestyle."2017, "How to Write anOn-Brandand Engaging Staff Handbook", TEAMango.com, 23 January.; (idiomatic)Consistent with one's reputation, perhaps to a stereotypical degree.A Canadian who loves hockey? I guess that's prettyon-brand.2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October."The attack wason-brandfor Trump, who has a well-earned reputation as a counterpuncher when criticized."2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January."However, Wilson’s response was ratheron-brandfor the eternally optimistic signal-caller."

Examples:

EN: Look at that... classy, elegant, totally on-brand.
ES: Mira eso... con clase, elegante, totalmente de la marca.
EN: Fortunately, it's all very on-brand.
ES: Afortunadamente, es todo muy marcado.
EN: Honestly, that seems on-brand for you.
ES: Honestamente, parece lo tuyo.
EN: So I'm gonna need you to be a little more on-brand, okay?
ES: Así que voy a necesitar que te enfoques un poco más en la marca, ¿vale?
EN: This is definitely on-brand.
ES: Esto en definitiva está de moda.
EN: They want coach to steer us to colleges that are on-brand.
ES: Quieren que el entrenador nos lleve a sus universidades patrocinadas.
EN: I need you to get in the studio and produce that on-brand Jamal stuff.
ES: Necesito que vayas al estudio y produzcas ese material con el sello Jamal.
EN: I think being anti-brand is really on-brand for you.
ES: Creo que ser antimarca es realmente consistente con tu identidad.
EN: Pretty on-brand for you.
ES: - Eso es lo tuyo.
EN: Oh, no, that's very on-brand for you.
ES: No. Es muy adecuado para ti.
EN: That sounds on-brand.
ES: - Eso le pega.
EN: Patricide is so on-brand for the twins. I don't think they would've been able to go through with it.
ES: Aunque no me sorprende que quisieran cometer parricidio, no habrían sido capacer de llevarlo a cabo.
EN: But using dangerous, mysterious magic, regardless of the cost, that's a very on-brand me thing to do.
ES: Pero usar magia peligrosa y misteriosa, sin importar el coste, es algo que haría yo.
EN: That's pretty on-brand for Three Blind Mice.
ES: Eso se acerca a las directrices de los Tres Ratones Ciegos.
EN: It's a little more on-brand.
ES: Tiene más que ver contigo.

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