A tactic of courting a particular demographic (especially voters or clients) through social events, hospitality, or superficial gestures aimed at improving image and winning favour; often implies cynicism about the sincerity or depth of the outreach.
2.
British EnglishPolitical discourseinformaljargon
Any calculated campaign of charm and entertainment intended to win support rather than to address substantive concerns; used more broadly to criticise image‑driven or token outreach efforts.