push the envelope

Language: en

Meaning: (intransitive,idiomatic,originallyaeronautics)Togobeyondestablishedlimits; topioneer.[from mid 20th c.]Synonyms:push the edge of the envelope,stretch the envelopeTheypushed the envelopeon pricing derivatives.1992,Popular Mechanics, volume169, number11, page18:Aerial photography was coming into its own, and flying shutterbugspushed the envelope, striving to outsnap each other.2007November 29,Ross Douthat, “Pushing the Envelope”, inThe Atlantic‎[1]:This is basically why I’ve enjoyed the rise of Huckabee and Paul: Not because I agree with them on an issue-by-issue basis, but because they’re willing topush the envelopea bit, and expand the definition of what a conservative can stand for in ways that I think are ultimately healthy for the party.2013July 11, Adam Pasick, “In Rapidly Aging Japan, Adult Diaper Sales Are About to Surpass Baby Diapers”, inThe Atlantic‎[2]:Marketing to consumers can still be a minefield[…]but diaper manufacturers—confident that the embarrassment factor can be overcome—are determined topush the envelope.2024April 3, Richard Foster, “Training the next generation of engineers”, inRAIL, number1006, page51:"You've got to keeppushing the envelopein terms of what else you can do," he says. "It's all about trying - to use that horrible management phrase - to 'sweat the asset'."

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