sell-by date

1.
North AmericaGeneral Englishneutral
- The date printed on perishable goods indicating the last day a retailer is recommended to display or sell the product.
- A labeling term used by manufacturers or sellers to guide retailers about the acceptable period for sale before quality may decline.
2.
General Englishinformal
- A figurative term for the point after which something is considered no longer useful, relevant, fashionable, or effective; often used in the phrase 'past its sell-by date.'

Examples: