set out one's stall

Meanings:

• 1.

  Britishglobalneutralinformal
  • To make one's intentions, abilities, plans, or terms clear in order to attract support, customers, or partners.
  • To present oneself or one's offerings deliberately so as to influence others' perceptions or decisions.

• 2.

  Britishglobalneutral
  • To display goods openly for sale, especially by arranging them attractively on a stall or table.