Language: en
Meaning: (business,politics)A personemployedtogloss overa poor public image (or present it in abetter light) in business and politics, especially afterunfavourableresults have been achieved. Alobbyist;PRperson.Many believed that the reduction in public spending was a disaster but thespin doctorspresented it as a triumph for lower taxation.1984October 21, “The Debate and the Spin Doctors”, inThe New York Times[1],→ISSN:A dozen men in good suits and women in silk dresses will circulate smoothly among the reporters, spouting confident opinions. They won't be just press agents trying to impart a favorable spin to a routine release. They'll be theSpin Doctors, senior advisers to the candidates, and they'll be playing for very high stakes.2000December 3, Alexander Stille, “The Original Spin Doctor”, inThe New York Times[2],→ISSN:Now that the cold war has ended and political ideologies have been replaced by pollsters andspin doctors, Machiavelli's cleareyed assessments of power dynamics and pragmatic advantage are suddenly in vogue.2008February 19, Richard Norton-Taylor, quotingWilliam Hague, “Iraq weapons dossier draft reveals role of 'spin doctor'”, inThe Guardian[3]:William Hague, shadow foreign secretary, said the Williams document was "further evidence thatspin doctors, not intelligence analysts, were leading from the first in deciding what the British people were told about Iraq's weapons of mass destruction".2013October 31, Rowena Mason, quotingDavid Steel, “Lord Steel criticises culture of spin and tweeting in modern politics”, inThe Guardian[4],→ISSN:Lord Steel, the former Liberal leader, has launched a despairing attack on the prevalence ofspin doctorsin politics, noting that he is given "daily outpourings of tweets to circulate" and bombarded by email with "lines to take" on current issues.
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