Language: en
Meaning: (transitive,idiomatic,of a person or organization)To cause a person's or group'sself-esteemorimportanceto be decreased.2008January 10,Mark Halperin, “The Republican Candisates: John McCain”, inTime[1], retrieved8 February 2021:Confident and near-cocky for the second straight debate[…][McCain] easily deflected Romney and Giuliani attempts totake him down a notch.2019November 13, Adam Whites, “Banal, unfunny and not as dangerous as he thinks: It's time we stopped glorifying Ricky Gervais at the Golden Globes”, inIndependent[2], retrieved8 February 2021:Yet it is Gervais who has always been considered[…]a quasi-"man of the people" who dares totake the elites down a notch.2013March 26, The Motley Fool, “Will Dollar General Make Investors 'Fistfuls of Dollars'?”, inSeattle Post-Intelligencer[3], retrieved8 February 2021:Even discount superstore Wal-Mart, once considered a recession-proof business, wastaken down a notchafter it reported lackluster earnings last month.; (transitive,idiomatic,of a thing)To cause thequantity,degree, orintensityof something to be decreased.2008October 14, Michelle Higgins, “Europe Returning to Land of In-Reach”, inNew York Times[4], retrieved8 February 2021:[M]any travel companies are holding prices steady ortaking them down a notch.2015May 21, Jason Samenow, “Record-challenging heat likely in D.C. in May’s final week”, inWashington Post[5], retrieved8 February 2021:[A]n increase in clouds (and a slight weakening of the heat dome overhead) maytake temperatures down a notch.2017June 25, Eva Wiseman, “Public, New York: the five-star hotel for half the price”, inGuardian[6], retrieved8 February 2021:Veteran hotelier Ian Schrager’s new venture in Manhattantakes luxury down a notch.
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